Simon Sinek has a simple and powerful model for inspirational leadership. There is a golden circle and the question "Why?" is central to this circle. It is not "What?" we do or "How?" we do it, the key is "Why?" do we do what we do?
Sinek gives some strong examples of great leaders who had a "Why?" mentality. His examples include Apple, Martin Luther King, and the Wright brothers.
How can leaders inspire others to embrace their vision?
The way we think, the way we act and the way we communicate works from the inside out. It comes from a strong belief and deep commitment.